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ENGLEWOOD CLIFFS, N.J., Dec. 14, 2021 /PRNewswire/ — LG Electronics (LG) in the present day unveiled a vigorous video that includes John Legend, the award-winning artist and new LG SIGNATURE model ambassador, to kick off LG’s participation in CES 2022. Set to the theme The Higher Life You Deserve, the roughly 30-second teaser video invitations friends to LG World Premiere on January 4 at 8 a.m. (PST), LG’s official announcement occasion at CES.

Singing to his particular vacation track, You Deserve It All, Legend invitations everybody to affix LG at CES to expertise the improvements that allow them to reside the higher lives they deserve. At its first LG World Premiere, LG followers and followers who go to LG’s CES web site and world YouTube channel will see and listen to concerning the firm’s imaginative and prescient for shifting ahead to satisfy the newest way of life challenges.

In step with the brand new format of CES for 2022, LG is combining bodily and digital components to ship a brand new expertise to have interaction extra folks globally. Using superior digital and augmented actuality applied sciences, LG’s plan is to seamlessly join guests in Las Vegas in addition to all over the world to expertise the distinctive advantages of its newest improvements and the singular imaginative and prescient that unites all of them.

“Right now’s shoppers need to reside simpler, extra fulfilling lives and that is what drives LG to innovate each single day,” mentioned Lee Jeong-seok, head of LG Electronics’ International Advertising and marketing Middle. “We sit up for displaying at CES how LG could make that attainable, how life will be made higher even with the challenges all of us face every day.”

All are invited to expertise LG World Premiere for themselves by visiting on January 4 starting at 8 a.m. PST.

About LG Electronics USA
LG Electronics USA, Inc., primarily based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $56 billion world innovator in expertise and manufacturing. In america, LG’s concentrate on Innovation for a Higher Life is exemplified by a variety of revolutionary house home equipment, house leisure merchandise, cell phones, business shows, air-con techniques, photo voltaic vitality options and automobile elements. The “Life’s Good” advertising theme encompasses how LG is devoted to folks’s happiness by exceeding expectations in the present day and tomorrow. LG is a 2020 ENERGY STAR® Accomplice of the 12 months-Sustained Excellence.

SOURCE LG Electronics USA


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