LG expects double-digit progress over final yr this festive season

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With COVID-19 pandemic inducing way of life adjustments resulting in a rise within the adoption of premium merchandise throughout classes, LG Electronics India is bullish in regards to the festive gross sales and hopes to register double-digit progress over final yr this festive season.

To money on the festive season, the corporate has launched a variety of superior differentiated expertise merchandise like Rollable OLED TVs, Facet by Facet Fridge ( Door in Door), Washer Dryers, Charcoal Microwave Ovens, Twin Inverter ACs, Gram Laptops and many others., forward of the festive season.

Together with the robust product lineup, LG has introduced promotional campaigns and client provides to assist customers improve to the most recent expertise and is witnessing good traction in each – offline in addition to on-line channels.

“Festive season contributes roughly 30% in total gross sales for LG Electronics India. We predict double-digit progress this festive season over final yr,” says Deepak Bansal- VP- Company Planning- LG Electronics India.
With the financial system opening up and workers anticipated to renew workplace LG believes that whereas work at home diverted client consideration to their properties with a sample of upgrading client durables, the corporate expects this development to proceed as nonetheless many individuals are choosing hybrid work tradition.

Total, LG says Indian customers are early adopters of expertise and the corporate has witnessed the nice acceptance of flagship expertise merchandise.

Whereas the contribution of enormous display TV has elevated considerably, there was a great demand for larger capability washing machines and fridges.

There may be an elevated consciousness for energy-efficient merchandise which has led to a surge in 4 & 5-star score AC and Fridge gross sales.

“Penetration of client durables in India continues to be very low, nonetheless, enhance in rural electrification over previous couple of years definitely pushed sturdy gross sales. Within the city market, we’ve seen progress within the substitute market as customers are upgrading to the most recent expertise and larger capability. If we disregard the covid impression, the trade has seen constant progress,” provides Bansal.
Finishing 24 years in India, LG electronics instructions a 29.4% share in fridges, 37.3% in washing machines, 25.0% in LCD TV, 28.7% in Inverter AC, and 38.5% in MWO within the Indian market, as per the GFK market shares for 2021 until date.

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