Regardless of receiving higher competitors from main Chinese language handset gamers corresponding to OPPO, Vivo and Xiaomi, Samsung is more likely to stay the highest unique gear producer (OEM) globally on an annual foundation within the close to future, a brand new report has mentioned.
Samsung is at the moment the undisputed chief by way of smartphone shipments, and has been the highest smartphone vendor yearly since 2012.
“Xiaomi has been inching nearer to Samsung, even displacing it as the highest smartphone vendor globally in the direction of the top of Q2 2021. Whereas it is a main growth, it doesn’t essentially point out a everlasting shift in OEM dynamics,” mentioned the report from Counterpoint Analysis.
Though Samsung has been the highest international participant yearly for the previous a number of years, it has not at all times been the highest participant in every quarter of those years.
For instance, Samsung misplaced the highest spot in 5 of the 26 quarters between Q1 2015 and Q2 2021.
Normally, Samsung loses the highest spot to Apple within the fourth quarter (This autumn) because of the gross sales of the newly launched iPhone fashions.
“In Q2 2020 too, Huawei, along with Honor, which was included on the time, managed to ship extra smartphones than Samsung. So, though Xiaomi inching nearer to Samsung in Q2 2021 is an occasion that must be taken word of, it isn’t unprecedented,” defined Harmeet Singh Walia Harmeet of Counterpoint Analysis, who focuses on digicam modules, MEA cell market and the AR/VR sector.
That mentioned, Xiaomi has been rising in a number of geographies and topped shipments in Asia and Europe in Q2 2021. Whereas in Asia it has topped shipments typically, this was the primary time it was topping shipments in Europe.
“Xiaomi’s rise additionally coincides with the decline of Huawei, one other main Chinese language OEM. Xiaomi, together with OPPO and OnePlus, took over massive elements of Huawei’s reasonably priced market, significantly in Europe, whereas additionally being among the many main OEMs, together with Samsung, to take over Huawei’s premium reasonably priced phase there,” Walia argued.
Xiaomi grew to become the market chief in among the price-conscious markets inside Europe, corresponding to Russia.
Whereas Xiaomi’s progress has not been unintentional, its rise to the very high in the direction of the top of Q2 2021 was additionally due to manufacturing difficulties confronted by Samsung as a consequence of its manufacturing facility in Vietnam changing into quickly non-operational throughout a Covid-triggered lockdown.
“This got here in 1 / 4 the place Samsung has traditionally seen weaker shipments (whereas Samsung’s cargo share in all Q1s since 2015 has been effectively over 20 per cent, its cargo share in all Q2s since 2015 has normally been a bit of above or below 20 per cent),” mentioned Walia.
Samsung’s robust vertical integration and availability of its fashions in a variety of value bands in each main area conveys that “whereas we might even see Xiaomi beating Samsung for the highest spot in a number of areas in sure quarters, and Apple beating Samsung for the highest spot in Q4s, Samsung is more likely to stay the highest OEM globally on an annual foundation within the close to future”, the report famous.
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