Greater than half (51%) of all households worldwide will personal a sensible TV by 2026, corresponding with 1.1 billion houses, in line with Technique Analytics.
On the finish of 2020, 34% of worldwide households – greater than 665 million – owned a sensible TV. Gross sales of good TVs grew by 7.4% in 2020 to succeed in 186 million models, accounting for 79% of all flat panel TVs bought.
Gross sales development over the previous 12 months was strongest in North America the place authorities stimulus cheques helped to drive a rise in spending on house leisure merchandise as customers discovered themselves spending extra time at house on account of Covid-19 associated restrictions.
Samsung was the main good TV producer when it comes to annual gross sales models for the ninth straight 12 months in 2020 whereas TCL climbed above LG and into second place for the primary time.
In the meantime, the good TV market continues to coalesce round a handful of TV streaming platforms or working programs. Samsung’s Tizen leads the best way however main third-party software program platforms akin to Android TV and Roku TV OS have made robust positive factors in recent times.
“Sensible TV is a regular match characteristic of most flat panel TVs bought at present and so good TV family penetration will inevitably proceed to develop as customers substitute outdated units with new trendy smart-enabled variations,” stated Edouard Bouffenie, Senior Analyst, Linked Dwelling Units.
“As good performance is not a degree of differentiation however has change into a examine field necessity, good TV producers have had to select between sustaining their very own software program and software ecosystems or licensing a software program platform from a third-party companion,” added Bouffenie.
“Whereas many have determined to companion with the likes of Google’s Android TV and Roku as a way to keep away from the continued prices of sustaining their very own platform, a number of manufacturers together with Samsung, Vizio and LG are going it alone and wish to capitalise on the fast-growing linked TV promoting enterprise.”